(JOB) Long Beach Opera - Director of Marketing

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Director of Marketing
Position Description: The Director of Marketing for LBO is accountable
for the planning, implementation, and evaluation of all marketing and
communication activities. The individual in this exempt position,
functions as a member of the company's senior management team and
reports directly to the Artistic/General Director (A/GD). Direct reports
include Box Office Manager and Marketing Associate(s).
Primary Responsibilities:
* Maximizing earned income revenue by developing and executing
strategic and comprehensive annual and multi-year marketing and public
relations campaigns
* Managing major growth in audience size among subscribers and single
ticket holders
* Managing the effective growth and evolution of the LBO brand both
locally and nationally
* Developing community relation opportunities to further advance
LBO's mission and contribute to LBO's public image
* Providing clear, accurate verbal and/or written reports to
LBO's Board of Directors, A/GD and staff
* Assisting in the hiring of staff and marketing intern/student
* Additional Responsibilities include Marketing:
* Coordinating the design, written copy, and distribution of all
marketing material, ensuring integration and consistent use of LBO's
overall brand strategy
* Creating, implementing, and evaluating direct mail, e-marketing,
social-media, and telemarketing campaigns including special initiatives
* Supervising Box Office activities, including ticket pricing,
seating, and customer service
* Maintaining departmental revenue and expense budgets, cash flow
forecasts, and calendar of activities
* Assuming editorial responsibilities, in collaboration with the
Artistic/General Director, of LBO's website
* Assisting Development Department in securing corporate sponsorship
* Participating in the planning and execution of community engagement
and audience development events

In conjunction with the Director of Public Relations:
* Supervising activities related to all press relations including
creation and distribution of press releases and materials.
* Fostering productive relationships with members of local, regional,
and national media, emphasizing those that cover the arts and opera
* Securing reviewing press coverage from local, regional, and
national sources as well as previewing and listings in all forms of
* Coordinating all promotional events and activities, press
conferences, and audience development
* Participating in the planning and execution of community engagement
* Directing the creation, editorial content, and gathering of
materials, in collaboration with the Artistic/General Director and other
departments, for season program books; managing company-wide proofing
* Coordinating all company photography, both production and social
* Responsibilities in marketing and public relations areas may
include other related duties as requested or assigned.

Essential Accomplishments, Experience, Skills and Abilities:
* Proven record of success in creation and implementation of both
large and small scale revenue-generating campaigns for theater and/or
arts sector
* Expertise in using current marketing/public-relations practices as
well as emerging social media marketing principles and practices
* Excellent organizational, copywriting, communication, and
interpersonal skills
* Proven experience in media communications, media planning and
buying, direct and email initiatives, and digital marketing
* Demonstrated strength in team leadership and resource management
* Prior experience with ticketing software as well as an
understanding of ticketing best-practices
* Strong computer skills
* Ability to prepare and write promotional materials
* Ability to plan and execute marketing for education programs
* Ability to establish and maintain effective and productive
relationships with members of local, regional, and national press
* Ability to establish and maintain effective working relationships
with Senior Team, other department personnel, and outside vendors and
community leaders
Desired Traits:
The ideal candidate is a creative and passionate marketing professional
who will capitalize on and enhance the LBO brand as one of the most
innovative opera company in the country. H/she is enthusiastic,
resourceful, and will be vigorous in creating and implementing LBO
marketing programs and events. The candidate must be able to work
collaboratively as part of a small, young team. H/she will have a
commitment to performing arts and must embrace an "out-of-the-box",
edgy, non-traditional approach to opera production and marketing.
* BA required
* 3+ years Marketing experience in a senior position
* Experience in arts marketing
Special Requirements:
* Ability to work limited nights and weekends during productions and
special events
* Ability to work during fundraising events, and/or other events as
requested by Artistic/General Director
* Ability to lift or move boxes weighing up to 25 pounds
* Salary: Commensurate with experience
* Health: medical offered
Starting Date: September 1, 2012
To apply, please submit resume, cover letter, salary requirements, and a
sample of marketing materials that you have produced

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